Advantage Disadvantage of a Franchise
An Honest Opinion
Not sure about franchises?
A critical look at the Advantage Disadvantage of a
Franchise may help you reach a decision.
Having been franchisees for the past 13 years, we understand the
concerns that must be addressed before investing what may be a
substantial amount of money.
The Advantages of a Franchise
When you consider the franchise model, the major plus is that
there is normally faster growth in the franchise business compared
to a newly established independent business.
If you buy into an established brand you gain instant
credibility and goodwill from customers which is an excellent
kick start for your business franchise.
You buy into an established business model where you can draw
on their experience. As such you will save money on "school
fees" i.e. you can avoid costly mistakes and you do not need to
re-invent the wheel.
A well run franchise should offer a turnkey business: from
site selection to lease negotiation, training, mentoring and
ongoing support, business and or software pro-forma through
statutory requirements and troubleshooting.
A franchise can (through the collective pool) advertise on a
scale which will be impossible for a small business' advertising
You need not necessarily have previous experience in the field
of your chosen franchise due to the extensive training normally
There is a wealth of experience amongst your fellow
franchisees who will gladly share their knowledge and advice
(all for the betterment of the brand).
If you want to franchise your business, you expand your brand
and thereby your business without having to deal with the
typical headaches of running the outlet yourself.
The Disadvantages of a Franchise
Note: If it looks as as if the Advantage Disadvantage of a
franchise is skewed towards the negative, don't be alarmed. Given
the choice I will buy into the same franchise again as many
franchisees will assure you when you put that question to them (as
you must!) during your investigation phase.
It can be expensive! Because of the standards set by the
franchiser, you have no choice as to signage, shop fitting,
uniforms etc. and as such you can not source less expensive
alternatives. Added to that is the franchise fee and ongoing
royalties and advertising contributions.
You can not add elements to the business at will even if it
will add to your profitability. For example, if you run a fast
food franchise you can not add your grandmother's award winning
apple pie to the menu without written consent from the
Your own business accounting is not private - the franchiser
will demand full access to your records.
You may be contractually bound to purchase inventory (if they
are specific to the franchise) through a central warehouse where
you can not negotiate price. Note: by law (antitrust) a
franchiser can not force you to buy other products from him if
you can source them at a lower cost from another supplier.
You may be contractually bound to spend money on upgrading or
alterations as demanded by the franchiser from time to time. It
can be relatively low cost such as a change in uniforms to much
more expensive items such as changes in corporate identity or
Local marketing of your small business franchise must conform
to standards as set out by the franchiser which can affect their
cost. For example, newspaper advertisements must be in full
color (more expensive than black and white) or not less than a
certain size etc.
If a franchisee in the group runs a shoddy business or treats
a customer badly, you may be painted with the same brush.
You may feel after some time that you do not need the "brand"
anymore to ensure the success of your business and may resent
the cost of the ongoing royalties, conferences, franchise
Should your franchiser go into liquidation you may be
prohibited from continuing with your franchise business by
creditors or by a franchise parent company (if any).
You have to make financial provision for any renewal costs -
try to identify this at the time of the initial franchise
of a franchise is just a small part of franchising to consider.
Refer to our main franchise
consulting page for information on:
Franchise Disclosure Documents
Obligations of the Franchiser
Obligations of the Franchisee
Then have a closer look at the following which will also help you
to consider the Advantages and Disadvantages of a Franchise.