Is Buying a Franchise a recipe for success?
It can be!
Before you rush off to get your check book you have a bit of research to do, but you'll find most of the hard work done on these pages.
Buying into a franchise has been a life-changing experience for me, so make full use of all the information supplied here.
When buying a franchise, the nature of the business will largely determine the extent of the territory required to ensure its viability.
For example: if the small business franchise relies on the community to supply its stock such as a craft market, having another identical business in close proximity will seriously affect the business. You can not protect yourself against competition from another source, but you should not have to compete against "your own".
Alternatively, buying a franchise such as an office cleaning franchise within a very dense business area may very well thrive even with another franchisee close by.
The territory for which the franchise is granted is one of the points in the franchise agreement which may be negotiated. The franchiser may feel that he can best build the brand by an increased footprint in the market whilst the franchisee will want exclusivity for his own business (within the brand) in as large an area as possible.
If you want to franchise your business you will know the demographic requirements of your business very well and should take care to allot territories to ensure viable businesses. (Unfortunately some franchisers may have obtained a license for an area from a principal - perhaps even based in another country - and may only care about the number of franchises they can sell.)
The franchiser should have identified his typical customer (not to the exclusion of others obviously), for example: male between 25 and 45 years old, small independent business, housewives etc. Coupled with the demographics of the area, that should determine the territory granted to the franchisee.
The territory granted when buying a franchise is typically described as a mile or kilometer radius, once a suitable site for the business has been secured.
I do not agree with the radius principle entirely!
A perfect site might be in a shopping center which is situated say next to a lake, which effectively only gives half a pie.
The better solution would be for the franchiser and franchisee to look at a detailed map, compensate for "lost space" and use major roads to demarcate the area. (This clearly marked / shaded map will then be attached to the franchise agreement to specify the territory).
Before buying a franchise the franchisee should make it his business to investigate planned development within and in close proximity to the proposed territory (a service which might be included in franchise consulting) and the franchiser should supply his short to medium strategic growth plan in number of franchises.
When buying a franchise the biggest challenge will be finding the perfect site for the business. For any franchise its all about LOCATION, LOCATION, LOCATION!
Consider the following:
Joining a reputable franchise can only help in your lease negotiations with the landlord, even where lease negotiation part of your franchise consulting process. You will have the advantage and experience of the franchiser to draw on and a landlord who will view your application favorably because of the strength of the brand, which will add value to his premises.
Follow the links below to get still some more information on buying a franchise:
Advantage-Disadvantage of a Franchise
Small Business Franchise - What to look out for
Termination of a Franchise and Restraint of Trade
Buying a franchise can be the best decision you ever make! Use the extensive franchise information supplied here to help you reach the right decision for your business.
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